Презентация на тему The subject and object of stylistic stylistic characteristics of english vocabulary

the various functional styles of speech and also the

various expressive means and devices language.

low style of speech was put forward as far

back as in the 18th century by Michail Lomonosov.

who described the different styles of speech

and belle-letters

used in scientific works);
father (neut.) – daddy (coll.) – male parent/ancestor (formal);
leave/go away (neut.) – be

off/get out/get away/get lost (coll., or familiar– colloquial) – retire/withdraw (bookish);
continue (neutr.) – go on, carry on (coll.) – proceed (bookish, formal);
begin/start (neutr.) – get going/get started/Come on! (coll.) – commence (formal);

a certain notion and thus have only a denotational

meaning, their stylistic synonyms usually contain some connotations

an endearing connotation (ласкат.) – e.g. in the words kid, daddy, mummy (as different from the neutral words child, father, mother);
derogatory (презрит.-уничижит.) connotation – e.g. in rot, trash, stuff (as different from the neutral 'something worthless or silly');
humourous – e.g. in comestibles (=food),beak ( = nose), to kick the bucket (= to die); rude or vulgar, e.g. in shut up/shut your trap;
 ironical or sarcastic – brain-wash (= промывка мозгов),  he is notorious for his bad behaviour – "славится", т.е. "печально известен");
approving evaluation (одобрительная оценка) – e.g. in the word renowned (a renowned poet = прославленный; 

which are not to be used in the speech

of educated people and are therefore often replaced by euphemisms – the more 'gentle' names of the object.