Презентация на тему Service and not-for-profit

Содержание

2. Features of a serviceThe intangibility factorNot-for-profit organizationsHow marketing can benefit service and not-for-profit organizationsPlan
3. Services are activities, benefits or satisfactions offered
4. Intangibility (untouchability)PerishabilityInseparabilityLack of standardizationNot only do services
5. The amount of tangibility (touchability) can be
6. Jewellery Restaurant meals TeachingTangible ItangibleThe
7. Service providers cover a wide range
8. Products are more likely to be associated
9. There has been an increase in demand
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Features of a serviceThe intangibility factorNot-for-profit organizationsHow marketing can benefit service and not-for-profit organizationsPlan

Services are activities, benefits or satisfactions offered in the marketplace in the

Intangibility (untouchability)PerishabilityInseparabilityLack of standardizationNot only do services have a high degree of

The amount of tangibility (touchability) can be the best indicator when determining

Jewellery Restaurant meals TeachingTangible ItangibleThe proportion of tangibility or intangibility

Products are more likely to be associated with profit-based organisations. While some

There has been an increase in demand for the services of many

Identify prospective sponsors whose target customers match those not-for-profit enterprise.Develop a sponsorship

Слайды презентации

Слайд 2 Features of a service
The intangibility factor
Not-for-profit organizations
How marketing

can benefit service and not-for-profit organizations
Plan

Слайд 3 Services are activities, benefits or satisfactions offered in

Services are activities, benefits or satisfactions offered in the marketplace in

the marketplace in the form of skills or facilities

to meet a need or want.

To serve is to give something of value.

For many services is to be referred to as products.

Слайд 4 Intangibility (untouchability)
Perishability
Inseparability
Lack of standardization

Not only do services have

Intangibility (untouchability)PerishabilityInseparabilityLack of standardizationNot only do services have a high degree

a high degree of intangibility (untouchability), but they are

also perishable, inseparable, and lack standardization.

Features of a service

Слайд 5 The amount of tangibility (touchability) can be the

The amount of tangibility (touchability) can be the best indicator when

best indicator when determining whether something is a product

or service. In the case of services, tangible things will often also be offered along with the skill or facility.

The intangibility factor

Слайд 6 Jewellery Restaurant meals Teaching

Tangible Itangible

The proportion

Jewellery Restaurant meals TeachingTangible ItangibleThe proportion of tangibility or intangibility will

of tangibility or intangibility will vary between goods and

services.

The intangibility factor

Слайд 7 Service providers cover a wide range

Слайд 8 Products are more likely to be associated with

Products are more likely to be associated with profit-based organisations. While

profit-based organisations. While some not-for-profit organisations may offer a

product, such items are provided or sold to support the main aim of the organisation.

Not-for-profit organisations have other aims and goals. If a profit is made from any activity then this is simply for the purpose of funding other functions of the organisation or promoting its cause.

Слайд 9 There has been an increase in demand for

There has been an increase in demand for the services of

the services of many social service agencies to meet

all kinds of community needs.

Not-for-profit organisations now operate in a highly competitive environment.

Traditional government and business funding sources provide far less money than they did in the past.

Not-for-profit enterprises have become market focused as a result of: