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Презентация на тему Apple Inc.

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Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion
Apple Inc. Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion 1974The idea for Apple Computers wasBORN 1974The idea for Apple Computers wasBORN1976First Computer wasSOLD 1984The Macintosh wasINTRODUCED 1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs 19861990 19901993 19941996 19981999Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook And the Innovations continue… Some Interesting Facts About Apple Steve WozniakSteve JobsApple was started by Steve WozniakSteve JobsTo raise enough money they sold… APPLE SOLD 40 MILLION iPHONES LAST YEAR.110,000 iPhones per day officially bigger than Microsoft ($73.7 billion)Now, Apple generated revenue of$156 billion Even bigger than the GDP of100 other countries $470.94 B$231.2 BEnterprise ValueTotal GDP Apple makes their employees work onFAKE PROJECTSuntil they can be trusted!  Early Galaxy S phones and their software wereheavily influenced by the iPhone. Apple Inc.Company ProfileVision & Mission Apple Inc. Current Profile Mission Statement Vision StatementWe are “committed” in producing high quality products and providing high Apple Inc.Product Market ShareLocal & InternationalMarkets From Where Apple is Making Money Global Market Share Current Growing Products of Apple are…iPadsiPhones Apple Inc.Competitors &Products line iMaciPodiPod NanoiPadMac Book AiriPhone 4siPhone 5siPhone 5C Apple Inc. CompetitorsApple has many competitors like in computers… Apple Inc. CompetitorsIn smart phones industry Apple Inc. CompetitorsIn iPads industry Apple Inc.SWOT Analysis &Conclusion SFaithful customersApple is a leading innovator in mobile device technologyStrong financial performance APPLE BRAND STRATEGY MODEL W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline O1.High demand of iPad mini and iPhone 52.iTV launch3.Growth of tablet and T1.Rapid technological change2.2013 tax increases3.Rising pay levels for Foxconn workers4.Strong dollar How to THINK DIFFERENTConclusionFor more than 35 years apple has been a Stay Hungry, Stay Foolish.Think Different
Слайды презентации

Слайд 2 Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission &

Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion

Vision
Market Share
SWOT Analysis
Conclusion


Слайд 3 1974
The idea for Apple Computers was
BORN

1974The idea for Apple Computers wasBORN

Слайд 4 1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD

1974The idea for Apple Computers wasBORN1976First Computer wasSOLD

Слайд 5 1984
The Macintosh was
INTRODUCED

1984The Macintosh wasINTRODUCED

Слайд 6 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs

Слайд 7 1986
1990

19861990

Слайд 8 1990
1993

19901993

Слайд 9 1994
1996

19941996

Слайд 10 1998
1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

19981999Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook

Слайд 11 And the Innovations continue…

And the Innovations continue…

Слайд 12 Some Interesting Facts About Apple

Some Interesting Facts About Apple

Слайд 13 Steve Wozniak
Steve Jobs
Apple was started by

Steve WozniakSteve JobsApple was started by

Слайд 14 Steve Wozniak
Steve Jobs
To raise enough money they sold…

Steve WozniakSteve JobsTo raise enough money they sold…

Слайд 16 APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones

APPLE SOLD 40 MILLION iPHONES LAST YEAR.110,000 iPhones per day

per day


Слайд 17 officially bigger than Microsoft ($73.7 billion)
Now, Apple generated

officially bigger than Microsoft ($73.7 billion)Now, Apple generated revenue of$156 billion

revenue of
$156 billion


Слайд 18 Even bigger than the GDP of
100 other countries

Even bigger than the GDP of100 other countries

Слайд 19 $470.94 B
$231.2 B
Enterprise Value
Total GDP

$470.94 B$231.2 BEnterprise ValueTotal GDP

Слайд 20 Apple makes their employees work on
FAKE PROJECTS
until they

Apple makes their employees work onFAKE PROJECTSuntil they can be trusted! 

can be trusted! 


Слайд 21 Early Galaxy S phones and their software were
heavily

Early Galaxy S phones and their software wereheavily influenced by the iPhone.

influenced by the iPhone.


Слайд 22 Apple Inc.
Company Profile
Vision & Mission

Apple Inc.Company ProfileVision & Mission

Слайд 23 Apple Inc. Current Profile

Apple Inc. Current Profile

Слайд 24 Mission Statement
"Apple is committed to bringing the best

Mission Statement

personal computing experience to students, educators, creative professionals and

consumers around the world through its innovative hardware, software and Internet offerings." 

Слайд 25 Vision Statement
We are “committed” in producing high quality

Vision StatementWe are “committed” in producing high quality products and providing

products and providing high quality service thus setting high

industry standards for other competitors.

Слайд 26 Apple Inc.
Product Market Share
Local & International
Markets

Apple Inc.Product Market ShareLocal & InternationalMarkets

Слайд 27 From Where Apple is Making Money

From Where Apple is Making Money

Слайд 29 Global Market Share

Global Market Share

Слайд 30 Current Growing Products of Apple are…
iPads
iPhones

Current Growing Products of Apple are…iPadsiPhones

Слайд 31 Apple Inc.
Competitors &
Products line

Apple Inc.Competitors &Products line

Слайд 32 iMac
iPod
iPod Nano
iPad
Mac Book Air
iPhone 4s
iPhone 5s
iPhone 5C

iMaciPodiPod NanoiPadMac Book AiriPhone 4siPhone 5siPhone 5C

Слайд 33 Apple Inc. Competitors
Apple has many competitors like in

Apple Inc. CompetitorsApple has many competitors like in computers…

computers…


Слайд 34 Apple Inc. Competitors
In smart phones industry

Apple Inc. CompetitorsIn smart phones industry

Слайд 35 Apple Inc. Competitors
In iPads industry

Apple Inc. CompetitorsIn iPads industry

Слайд 36 Apple Inc.
SWOT Analysis &
Conclusion

Apple Inc.SWOT Analysis &Conclusion

Слайд 37 S
Faithful customers
Apple is a leading innovator in mobile

SFaithful customersApple is a leading innovator in mobile device technologyStrong financial

device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin

43.9% and no debt)
Brand reputation

Слайд 40 APPLE BRAND STRATEGY MODEL

APPLE BRAND STRATEGY MODEL

Слайд 41 W
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term

W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline

gross margin decline


Слайд 42 O
1.High demand of iPad mini and iPhone 5
2.iTV

O1.High demand of iPad mini and iPhone 52.iTV launch3.Growth of tablet

launch
3.Growth of tablet and smartphone markets
4.Strong growth of mobile

advertising market

Слайд 43 T
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for

T1.Rapid technological change2.2013 tax increases3.Rising pay levels for Foxconn workers4.Strong dollar

Foxconn workers
4.Strong dollar


Слайд 44 How to THINK DIFFERENT
Conclusion
For more than 35 years

How to THINK DIFFERENTConclusionFor more than 35 years apple has been

apple has been a trends set company able to

foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know,

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