Презентация на тему Planning and strategic management

Содержание

2. Goal- A future state that the organization
4. Key elements: Mission and Vision 1. Mission
5. 2. VisionDefines where the company wants to
6. Strategic ManagementA process of formulating and implementing
7. Grand strategyThe general plan of actions that
8. Situation analysisSWOT analysis- is an analysis of company’sStrengths(+)Weaknesses(-)Opportunities(+)Threats(-) that affect organizational performance.
9. Formulating strategyThe strategic management process is typically
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Goal- A future state that the organization wants to achieve.Plan- A set of actions a company will take to achieve this goal.

Key elements: Mission and Vision 1. Mission The organization’s reason for existence.Example:

2. VisionDefines where the company wants to be in the future and

Strategic ManagementA process of formulating and implementing strategies within an organization that

Grand strategyThe general plan of actions that a company will take. Types

Situation analysisSWOT analysis- is an analysis of company’sStrengths(+)Weaknesses(-)Opportunities(+)Threats(-) that affect organizational performance.

Formulating strategyThe strategic management process is typically concerned with development of strategies

Слайды презентации

Слайд 2 Goal
- A future state that the organization wants

Goal- A future state that the organization wants to achieve.Plan- A

to achieve.
Plan
- A set of actions a company will

take to achieve this goal.

Слайд 3

Слайд 4 Key elements: Mission and Vision
1. Mission
The

Key elements: Mission and Vision 1. Mission The organization’s reason for

organization’s reason for existence.
Example:
McDonald’s exists to offer the

fast food to customers. The food is prepared in the same high-quality manner world-wide, tasty and reasonably priced, delivered in consistent and friendly atmosphere.

Слайд 5 2. Vision
Defines where the company wants to be

2. VisionDefines where the company wants to be in the future

in the future and how to get there.
Example:
“McDonald’s

vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.” McDonald’s

Key elements: Mission and Vision

Слайд 6 Strategic Management
A process of formulating and implementing strategies

Strategic ManagementA process of formulating and implementing strategies within an organization

within an organization that determine the long-run performance of

a corporation.

Слайд 7 Grand strategy
The general plan of actions that a

Grand strategyThe general plan of actions that a company will take.

company will take.
Types of grand strategy:
Growth
Stability(pause strategy)
Retrenchment(means that

the organization goes through a period of forced decline by either selling off current business units or liquidating the entire business.)

Слайд 8 Situation analysis
SWOT analysis- is an analysis of company’s
Strengths(+)
Weaknesses(-)
Opportunities(+)
Threats(-)

that affect organizational performance.

Слайд 9 Formulating strategy
The strategic management process is typically concerned

Formulating strategyThe strategic management process is typically concerned with development of

with development of strategies at three levels:
Corporate-level strategy(focuses on

the organization as a whole)
Business-level strategy(focuses on each business unit or product line)
Functional-level strategy(focuses on major functional departments within a business unit)