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Презентация, доклад на тему Mass Media

Презентация на тему Mass Media, из раздела: Разное. Эта презентация содержит 12 слайда(ов). Информативные слайды и изображения помогут Вам заинтересовать аудиторию. Скачать конспект-презентацию на данную тему можно внизу страницы, поделившись ссылкой с помощью социальных кнопок. Также можно добавить наш сайт презентаций в закладки! Презентации взяты из открытого доступа или загружены их авторами, администрация сайта не отвечает за достоверность информации в них. Все права принадлежат авторам презентаций.

Mass media Promoting Rational Drug Use in the CommunityMass MediaPromoting Rational Drug Mass media Promoting Rational Drug Use in the CommunityObjectives of moduleAppreciate different Mass media Promoting Rational Drug Use in the CommunitySix basic questions Mass media Promoting Rational Drug Use in the CommunityTypes of mass mediaRadioTVNewspapers and large circulation magazinesBillboardsPeopleInternet Mass media Promoting Rational Drug Use in the Community Mass media Promoting Rational Drug Use in the CommunityAdvantages of mass mediaReaches Mass media Promoting Rational Drug Use in the CommunityDisadvantages of mass mediaDifficult Mass media Promoting Rational Drug Use in the CommunityType of mass media Mass media Promoting Rational Drug Use in the CommunitySoul CityAn integrated communication Mass media Promoting Rational Drug Use in the CommunityHow can we use Mass media Promoting Rational Drug Use in the CommunityActivity 1: convincing the Mass media Promoting Rational Drug Use in the CommunitySummaryHealth issues can be
Слайды презентации

Слайд 1 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityMass MediaPromoting Rational the Community

Mass Media

Promoting Rational Drug Use in the Community


Слайд 2 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityObjectives of moduleAppreciate the Community

Objectives of module

Appreciate different kinds of mass media and how they can be used
Critically assess advantages and disadvantages of using mass media to promote rational drug use
Understand how to develop mass media strategies to promote rational drug use


Слайд 3 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunitySix basic questions the Community

Six basic questions



Слайд 4 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityTypes of mass mediaRadioTVNewspapers and large circulation magazinesBillboardsPeopleInternet the Community

Types of mass media


Radio
TV
Newspapers and large circulation magazines
Billboards
People
Internet


Слайд 5 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the Community the Community



Слайд 6 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityAdvantages of mass the Community

Advantages of mass media

Reaches many people quickly
Low cost per person reached

Can be used to:
Tell people about new ideas and services
Agenda-setting and advocacy
Create a favourable climate of opinion


Слайд 7 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityDisadvantages of mass the Community

Disadvantages of mass media

Difficult to make specific to local community
Fixed message
Can be easily misunderstood
Access often difficult
Lacks feedback F to F

MM is less appropriate for:
Changing behaviours rooted in culture or reinforced by social norms
Developing skills of informed decision making
Promoting empowerment
Learning practical skills


Слайд 8 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityType of mass the Community

Type of mass media opportunities

news and features
magazine programmes
drama
documentaries
quizzes
chat shows
announcements
jingles
advertising


Слайд 9 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunitySoul CityAn integrated the Community

Soul City

An integrated communication programme that uses radio, TV drama, print, face to face, training, policy advocacy, networking.


Слайд 10 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityHow can we the Community

How can we use mass media?

What’s the objective of the media campaign?
Who is the audience?
What’s the content? (key message?)
How can we evaluate it?

What mass media do people have access to?
What do they read/listen to?
What are their favourite programmes?
When do they listen/watch programmes?
Who are credible sources on the mass media?


Слайд 11 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunityActivity 1: convincing the Community

Activity 1: convincing the media editor

Decide which mass media you want to use, and how
Decide what key point from your research you want to use as the main message for your media activity
Decide how to sell that idea to the editor/producer
Prepare a 5-minute presentation that will convince the editor to work with you on this


Слайд 12 Mass media Promoting Rational Drug Use in

Mass media Promoting Rational Drug Use in the CommunitySummaryHealth issues can the Community

Summary

Health issues can be introduced in a range of different mass media and in different ways
Combining different types of mass media and mass media with other communication approaches is likely to be more effective
Identifying which media are used by which audiences is important
Be clear about what you want to evaluate and how you will do it