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EXECUTIVE SUMMARY
Neat head, a good haircut, flawless
manicure, unique design - an important component of appearance.
In my opinion, the best way to earn the eternal human desire to look "100%." Gradually and in our city ceased operations unprofitable hairdresser who had a staff of specialists in manicure, hairdressing. I guess the highlight your salon, first (low-price policy, which in this situation is quite important) and the use of natural, gentle means, but available. Be sure to quality service and a warm, positive reception.
In the future it is planned to attract customers to his cabin, the presence of windows, namely the sale of professional clients, that our city is not practiced.
Sales in the cabin as an extra income, according to U.S. data up to 40% of the profits from the sale of facilities such drugs, because at home, too, need to take care if the customer does not buy into the cabin, buy elsewhere, and it will not always a quality product. No small demand in our salon will enjoy, the service on the selection of hairstyles and make-up, using a computer, a digital camera and a special program that just is not practical in our city. The program is unique in nature, you save time, money, beauty and health of your hair, because you avoid the numerous colorings "rainbow of colors" issue immediately a suitable option, tips on care. Further, modern service recruitment hairstyles on your computer, with a free photo on the printer on which the right to make the hair salon. Photo take with a client, then to him by his shorn in the future, a pleasant surprise for the precious customer, the most appropriate makeup, as well as tips for applying make-up, which will also be printed for free.
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Plan to create an atmosphere of comfort, it
is to attract customers to our salon, offers a
free cup of tea or coffee. All losses associated with this privilege, as with low pricing, offset by the influx of customers than in other stores, through advertising, high-quality and good-natured service, individual approach to each client.
The business plan identifies strategies and tactics of self-employment to provide services to the population of manicure, nail, hairdressing services and supply of material for artists. The main tactic will be a high-quality, friendly customer service, low pricing, a list of services not previously available in our city and the many advertising companies.
The market in this area is very free services as pricing from the potential financial capacity of the population of Almaty.
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Description of Services
Provision of services for manicure, nail,
Barber and computer selection of hairstyles.
Competitiveness of large, because
the prices for these services from competitors are high.
Plan to deal with the supply of materials itself, through the company Orly, Profi, Entourage, applications do by email. mail, get stuff in the mail, the application provider performs within 2 days.
Spheres satisfy the needs of predominantly different from that offered in the market counterparts, because the list of services in our salon is wider and therefore the price level just below. Weaknesses are available. Different client group.
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Market research and analysis
Use the services of
our salon will be clients with different levels of
income.
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Assessment of the financial condition of customers is
quite high, that less of the reduction and increase
in food prices, not everyone can afford the services of shops, our shop for pricing, will be available to everyone.
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Since my cabin, I was limited to a
small business estimates, rely on their own professional experience
in providing this type of service, namely, as a master of manicure and capacity, hairdressing designed by a qualified hairdresser-wagon.
Planned schedule:
from 10.00 to 19.00, lunch from 12.00 to 12.30,
Weekend Saturday and Sunday from 10 to 18:00, without break
calculation was made for 30 days, the amount of hours of work:
58.5 hours per week
234 hours per month
scope of services
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The amount of revenue
Type of service
Number of services per month
Women's haircut 90
Men's haircut 120
Children's
cut 30
hair Colouring 10
Hair Treatment professional means 60
Braiding 10
blow-drying 90
manicure cut 30
Hot manicure (paraffin) 30
dry manicure
Treating nail professional means 30
Nail Extensions biogel 5-6
Rapid build-up of gel powder5-6
nail piercing 30
Computer selection of hairstyles 30
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Total monthly kzt
Type of service
Women's haircut
44
500
Men's haircut 50 000
Children's cut 10 000
hair Colouring 30 000- 45 000
Hair Treatment professional means 16 000- 40 000
Braiding 8000- 35 000
blow-drying 65 000
manicure cut 40 000
Hot manicure (paraffin) 55 000
dry manicure
Treating nail professional means 45 000
Nail Extensions biogel 55 000-85 000
Rapid build-up of gel powder 30 000- 45 000
nail piercing 20 000
Computer selection of hairstyles 65 000
Total monthly: 644 500
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sales promotion
In order to attract customers is in
our showroom, I plan to use:
• Advertising in newspapers
(there are free announcements)
• Advertising in newspapers (customer reviews)
• Advertising on the radio (you can get a substantial discount in exchange for a discount in our shop, so an additional influx of clients)
• Advertising on TV (I have the opportunity to make a movie itself, if you have some experience)
• Exchange of business cards (I suggest the owner of the taxi to take their business cards, which will take advantage of my clients, and they will take advantage of my clients)
• Production of advertising, business cards, brochures, calendars (I have some experience in this type of service)
• One week before the opening of Interior to conduct an advertising campaign with the assistance of the above methods.
• After opening the salon 20% discount on all services up to a certain date (a consequence, an additional influx of clients)
• For regular clients, plan to make an attractive VIP-card, allowing to receive discounts on all services up to 10%.
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The need for equipment and other equipment, materials
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risk assessment
I believe that in the near future,
my business will be insured by the fact that
in Barber, as well as manicure, nail have not quite at a reasonable price, not everyone can now afford growths nails for 5000 tenge, though I plan on this service offer for 3000 tenge.
I believe that the 595-597 orders for different types of services each month I'll have (with hairdresser).
Just because of the loss is not timely delivery of materials should not arise because I plan to control the process itself. The quality of materials as very high, professional materials, most of the material soft and harmless.
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plan revenue
Given the expected volume of services will
receive a monthly income from 140 460 to 345
005 tenge.
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Plan monthly expenses
1.Payment of room rent 17 185
2. electricity payments 982
3. Purchase of materials for manicure,
extensions, barber-wagon 97463
4. Households. Costs 736
5. Salary barber-wagon 60 000
6. Advertising (customer reviews, newspaper), 1 month 5000
7. Advertising (business cards, brochures), 1 month 4000
8. Promotional video on TV 4 times a month 6000
9. Advertising Radio 6 times a month 6000
10. Coffee and tea to customers 3000
Total monthly cost would be: 200 366 kzt
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Sustainability and profitability
The calculation shows that I have
chosen activity will generate income and offset all projected
costs, and have the opportunity to receive a salary, provide a basis for improving the quality of services, expanding the list of services.
The first month of full-time will be wasted on organizational issues. Part of the event paid for by grants 288 708 tenge. and equity 98,691 tenge, so pay the first month is not assumed. In the future, my wages on the average of 140 460 to 345 005 tenge (at the maximum amount of services), barber-wagon-60 000 tenge.
