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Презентация на тему Advertising and anthropology

Anthropology studies:Health Work Ecology Advertising and anthropologySocial change
Advertising and anthropology Anthropology studies:Health Work Ecology Advertising and anthropologySocial change Sri Lanka as a society of consumers :The middle class (English-speaking) People Three problem areas:Brand imageThe market situationAdvertising and anthropology > Japanese advertising campaignProductsClient’s aims:Corporate imageBrand prestigeAspirational value Workshops help:Build relationship with a clientIdentify a position in a highly competitive Metaphors of war helps:To foster emotional bondsTo evoke strong sentiments among all Advertising and anthropology > Ethnography and anthropologyEthnography explores cultural phenomenaEthnography means to Advertising and anthropology > Ethnography and anthropologyA drug prevention campaignThe purpose of
Слайды презентации

Слайд 2 Anthropology studies:
Health
Work
Ecology
Advertising and anthropology
Social change

Anthropology studies:Health Work Ecology Advertising and anthropologySocial change

Слайд 3 Sri Lanka as a society of consumers :
The

Sri Lanka as a society of consumers :The middle class (English-speaking)

middle class (English-speaking)
People in provincial cities and villages


Advertising and anthropology > Sri Lanka


Слайд 4 Three problem areas:
Brand image
The market situation
Advertising and anthropology

Three problem areas:Brand imageThe market situationAdvertising and anthropology > Japanese advertising campaignProductsClient’s aims:Corporate imageBrand prestigeAspirational value

> Japanese advertising campaign
Products
Client’s aims:
Corporate image
Brand prestige
Aspirational value


Слайд 5 Workshops help:
Build relationship with a client
Identify a position

Workshops help:Build relationship with a clientIdentify a position in a highly

in a highly competitive marketplace
Advertising and anthropology > Client

relations and workshops

To demonstrate company’s expertise


Слайд 6 Metaphors of war helps:
To foster emotional bonds
To evoke

Metaphors of war helps:To foster emotional bondsTo evoke strong sentiments among

strong sentiments among all present.
Advertising and anthropology > Client

relations and workshops

Слайд 7 Advertising and anthropology > Ethnography and anthropology
Ethnography explores

Advertising and anthropology > Ethnography and anthropologyEthnography explores cultural phenomenaEthnography means

cultural phenomena

Ethnography means to represent graphically the culture of

a people

Anthropology examine social patterns and practices across cultures

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