Презентация на тему The Coca - Cola Company

choice of Coca-Cola company. Levers and implications.
SWOT analysis.
TOP 3

activities to achieve further growth.

WIUU. Group #7. Coca-Cola analysis.

1)
For our key financial indicators part we have chosen

some financials that will show different measures of financial performance.

Du Pont formula: ROE=NPM*ATO*EM - it examines trends and causes of ROE.

2)
These indicators help us to understand the reason of

Coca-Cola’s ability to invest into building new production plants and invest into bottlers’ purchase.

strategy that Coca-Cola follows in their main business is

the broad differentiation strategy.

The main lever of this strategy - Coca-Cola’s ability to identify diverse customers tastes and create products for their satisfaction.

The implications of Coca Cola strategy:

Coca Cola products will be present in every country in the world and serve so many different tastes that every single person can find at least one product that one likes in Coca Cola’s product range
its flagship brand Coca-Cola can experience negative effect due to its saturation on the market

emerging markets

Focus on Innovations thus providing innovative and healthier

products to consumers

Focus on advertising and sales activities to establish customers’ loyalty to the products other than its flagship product coca-cola