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Презентация на тему Sustainable development

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TodayDiscussion of your groupsMarketing PresentationsWhat we mean by sustainabilityAppropriate TechnologyMarketsStakeholder analysisDiscussion
Sustainable DevelopmentWhat does that really mean, anyway? TodayDiscussion of your groupsMarketing PresentationsWhat we mean by sustainabilityAppropriate TechnologyMarketsStakeholder analysisDiscussion Sustainable Development DefinitionsNormative definition Development that meets the needs and aspirations of SustainabilityMajor components:EnvironmentalEconomicSocialPolitical Environmental SustainabilityReduce, Reuse, RecycleDeveloping countries are really GOOD at this!Is this enough Environmental SustainabilityCradle-to-Cradle ManufacturingManufacturer is responsible for the product through entire life-cycleCreate products Ford Web Site Ford Is this for real? Is Ford really creating sustainable products?Is this “greenwashing?”Can companies be green? Are we just making greener widgets?A systems approach:How do we make sustainable Economic SustainabilityWho is paying for your product?UserNGOGovernmentWill they keep paying?Why?What is the Social SustainabilityDoes your product fit into its social context?Are there people with Appropriate TechnologySimple, Low-cost, Local (but effective)Labor-intensive methodsLow capital costs“Junk” is goodUse, Maintenance are simpleGive some examples Why Appropriate Technology?Socially sustainablesemi-skilled labor jobsemploys available skills, teaches new onesfits into social contextfamiliar Why Appropriate Technology?Economically sustainableuses readily available laboravoids using scarce capitalavoids work stoppages Markets: what are they good for?People will only pay for things they And what are they bad atSome people can’t afford to pay for Stakeholder analysisA systematic way to make sure you address everyone who will Why is this important?Some of these people can affect the success of Stakeholder Analysis  Do for all stakeholders  Use numeric scores (1-10) HW for TuesdayProgress on Primary and Secondary Marketing ResearchWhat have you learned
Слайды презентации

Слайд 2 Today
Discussion of your groups
Marketing Presentations
What we mean by

TodayDiscussion of your groupsMarketing PresentationsWhat we mean by sustainabilityAppropriate TechnologyMarketsStakeholder analysisDiscussion

sustainability
Appropriate Technology
Markets
Stakeholder analysis
Discussion


Слайд 3 Sustainable Development Definitions
Normative definition
Development that meets the

Sustainable Development DefinitionsNormative definition Development that meets the needs and aspirations

needs and aspirations of the current generation without compromising

the ability to meet those of future generations.
Our definition
Development which enables individuals and communities in underdeveloped regions of the world to raise living standards through profitable products, consistent with minimizing adverse environmental effects

Слайд 4 Sustainability
Major components:
Environmental
Economic
Social
Political

SustainabilityMajor components:EnvironmentalEconomicSocialPolitical

Слайд 5 Environmental Sustainability
Reduce, Reuse, Recycle
Developing countries are really GOOD

Environmental SustainabilityReduce, Reuse, RecycleDeveloping countries are really GOOD at this!Is this

at this!
Is this enough in rural Guatemala?
Is this a

luxury in rural Guatemala?
Does this only delay the exhaustion of resources in the developed world (see “Cradle to Grave” McDonaugh and Braungart
Eco-efficiency
Being “less bad”



Слайд 6 Environmental Sustainability
Cradle-to-Cradle Manufacturing
Manufacturer is responsible for the product

Environmental SustainabilityCradle-to-Cradle ManufacturingManufacturer is responsible for the product through entire life-cycleCreate

through entire life-cycle
Create products that are designed for “upcycling”
Technical

and biological “nutrient cycles”
No waste, not less waste

Слайд 7 Ford Web Site

Ford Web Site

Слайд 8 Ford
Is this for real? Is Ford really

Ford Is this for real? Is Ford really creating sustainable products?Is this “greenwashing?”Can companies be green?

creating sustainable products?
Is this “greenwashing?”
Can companies be green?


Слайд 9 Are we just making greener widgets?
A systems approach:
How

Are we just making greener widgets?A systems approach:How do we make

do we make sustainable communities?
How do we make

sustainable business eco systems?
How do we initiate the process?

Слайд 10 Economic Sustainability
Who is paying for your product?
User
NGO
Government
Will they

Economic SustainabilityWho is paying for your product?UserNGOGovernmentWill they keep paying?Why?What is

keep paying?
Why?
What is the value your product brings?


Слайд 11 Social Sustainability
Does your product fit into its social

Social SustainabilityDoes your product fit into its social context?Are there people

context?
Are there people with the level of skill needed

to repair/maintain your product?
Does your product make people’s lives better?
Does any part of making/using/disposing of your product harm people?
See article on building a road in Indonesia

Слайд 12 Appropriate Technology
Simple, Low-cost, Local (but effective)
Labor-intensive methods
Low capital

Appropriate TechnologySimple, Low-cost, Local (but effective)Labor-intensive methodsLow capital costs“Junk” is goodUse, Maintenance are simpleGive some examples

costs
“Junk” is good
Use, Maintenance are simple
Give some examples




Слайд 13 Why Appropriate Technology?
Socially sustainable
semi-skilled labor jobs
employs available skills,

Why Appropriate Technology?Socially sustainablesemi-skilled labor jobsemploys available skills, teaches new onesfits into social contextfamiliar

teaches new ones
fits into social context
familiar


Слайд 14 Why Appropriate Technology?
Economically sustainable
uses readily available labor
avoids using

Why Appropriate Technology?Economically sustainableuses readily available laboravoids using scarce capitalavoids work

scarce capital
avoids work stoppages associated with importing spare parts,

foreign experts
Large factories in developing countries often run below capacity
Scalable on village level and village to village (consider issues of poor transportation and communication)

Слайд 15 Markets: what are they good for?
People will only

Markets: what are they good for?People will only pay for things

pay for things they actually want
Measurable
Reality check
Can be efficient

method of allocating resource
Discipline against “just pleasing yourself”

Слайд 16 And what are they bad at
Some people can’t

And what are they bad atSome people can’t afford to pay

afford to pay for anything
e.g. wheelchairs
Getting products to unprofitable

markets
Taking care of all stakeholders

Our assumption in this class is that our products
will be affordable-even by the poor


Слайд 17 Stakeholder analysis
A systematic way to make sure you

Stakeholder analysisA systematic way to make sure you address everyone who

address everyone who will be affected by your product.


Слайд 18 Why is this important?
Some of these people can

Why is this important?Some of these people can affect the success

affect the success of your project (government officials, prominent

citizens)
Despite our mantra of making products that poor people can afford, we care about development, not just profits. But profits are the best we know of measuring the effectiveness of our products and this can be misconstrued

Слайд 19 Stakeholder Analysis Do for all stakeholders Use numeric

Stakeholder Analysis Do for all stakeholders Use numeric scores (1-10) where

scores (1-10) where appropriate Update regularly
Define clearly who the stakeholder

is
Define how important this stakeholder is for the success of the business
What precisely do I need from this stakeholder? positive contribution? Avoidance of negative?
What motivates this stakeholder? How is this stakeholder rewarded?
How to reach the Stakeholder? Influencers?
How can I get the stakeholder to help me in my goal?
What do I do if the stakeholder is negative (risk reduction)?
This is my take. Feel free to change at will

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