Презентация на тему Strategy. The Four Grand Strategies

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2. Lecture’s topicsWhat are the basic types of
3. What is strategy?Strategy is the way in
4. The Four Grand StrategiesGrowth strategyStability strategyRetrenchment strategyCombination strategy
5. The Four Grand StrategiesA Growth strategy is
6. The Four Grand StrategiesA Stability strategy is
7. The Four Grand StrategiesA Retrenchment strategy is
8. The Four Grand StrategiesA Combination strategy is
9. Porter’s Competitive Strategies Cost-leadershipDifferentiationFocus
10. Porter’s Competitive Strategies Cost-leadership is a
11. Porter’s Competitive Strategies A differentiation strategy
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Lecture’s topicsWhat are the basic types of strategy that an organisation can follow?What are Porter’s competitive strategies?

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Слайды презентации

Слайд 2 Lecture’s topics
What are the basic types of strategy

Lecture’s topicsWhat are the basic types of strategy that an organisation

that an organisation can follow?
What are Porter’s competitive strategies?

Слайд 3 What is strategy?
Strategy is the way in which

What is strategy?Strategy is the way in which the organisation will

the organisation will
meet its goals.

It is the

outcome of the first two steps of the
strategic management process.

Слайд 4 The Four Grand Strategies
Growth strategy
Stability strategy
Retrenchment strategy
Combination strategy

Слайд 5 The Four Grand Strategies
A Growth strategy is a

The Four Grand StrategiesA Growth strategy is a strategy in which

strategy in which an
organisation attempts to increase the

level of its
operations.

This could be achieved through direct expansion,
new product development, or by diversifying –
merging with or acquiring other firms (a quick way
to build market share).

Слайд 6 The Four Grand Strategies
A Stability strategy is a

The Four Grand StrategiesA Stability strategy is a strategy in which

strategy in which an
organisation continues to serve its

same market
and customers while maintaining its market share.

This strategy is characterised by an absence of
significant change.

Слайд 7 The Four Grand Strategies
A Retrenchment strategy is a

The Four Grand StrategiesA Retrenchment strategy is a strategy in which

strategy in which an
organisation is reducing its size,

usually in an
environment of decline.

Слайд 8 The Four Grand Strategies
A Combination strategy is a

The Four Grand StrategiesA Combination strategy is a strategy in which

strategy in which an
organisation simultaneously pursuits two or

more
of the previous grand strategies.

Слайд 9 Porter’s Competitive Strategies
Cost-leadership
Differentiation
Focus

Слайд 10 Porter’s Competitive Strategies
Cost-leadership is a strategy whereby a

Porter’s Competitive Strategies Cost-leadership is a strategy whereby a company

company
aims to compete on price rather than on,

say,
advanced features or high levels of customer
service.

Note: a low cost base will not in itself bring competitive
advantage – consumers must see that the product or
service offered represents value for money.