Презентация, доклад на тему small business

Small business presentation

VALĒRIJA PETROVA, SEK, 1.KURSS

“Beer is made by men, wine by God.” ― Martin Luther

Content

Company profile
Production
SWOT analysis
Overall goal of the company
Company structure
Company culture
Advertisement and marketing activities
Main shop

Company profile

Summertime

Love for wine - love of life!

Production

Summertime

mango champagne

white strawberry table wines

pineapple

guava

hibiscus

Corporate strategy and structure SWOT analysis

S

W

O

T

Overall goal of the company

Strategic planning

Long-term goal is:

to establish Summertime as the leader of wine producers in Baltic region

Operational planning

to continue to focus on the core strengths of the winery and to «stay the course»

developing a «brand sales strategy»

build more factories

Short-term goals are:

Company structure

Functional structure

Board of management

Factory workers

Shop workers

Online shop assistants

Company culture

Family culture + Eiffel Tower culture

Face-to-face relationships
One big leader (Managing Director)

Steep hierarchy
Everybody knows their role

Marketing activities

Advertising in public transport, newspapers
TV and Radio commercials
Free degustation after product presentation (also in the whole chain of shops)

Main shop in the factory

Summary

Ltd Summertime is Riga based company which produces fruit wines
The overall goal of the company is to be established as a leader of wine producers in Baltics
It is company with functional structure and combining of family and Eiffel Tower culture
Before buying a wine in our shops You can degustate it for FREE

Life is too short to drink bad wine!

Thank You for attention!