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Презентация, доклад на тему Methods of sociologocal resarch

Презентация на тему Methods of sociologocal resarch, из раздела: Английский язык. Эта презентация содержит 33 слайда(ов). Информативные слайды и изображения помогут Вам заинтересовать аудиторию. Скачать презентацию на данную тему можно внизу страницы, поделившись ссылкой с помощью социальных кнопок. Также можно добавить наш сайт презентаций в закладки! Презентации взяты из открытого доступа или загружены их авторами, администрация сайта не отвечает за достоверность информации в них. Все права принадлежат авторам презентаций.

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Слайд 1
METHODS OF SOCIOLOGICAL RESARCH
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METHODS OF SOCIOLOGICAL RESARCH



Слайд 2
QUANTITATIVE METHODS
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QUANTITATIVE METHODS



Слайд 3
SamplingProbability sampling
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Sampling

Probability sampling


Слайд 5
What to measure?KnowledgeAttitudesPossible activity
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What to measure?

Knowledge

Attitudes

Possible activity


Слайд 6
Steps to create questionnaire Defining aim and objectivesDefining theoretical approachList of future variablesList of
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Steps to create questionnaire

Defining aim and objectives
Defining theoretical approach
List of future variables
List of possible analytical procedures
Work with existing questionnaires
Defining questions
Pilot survey
Final changes


Слайд 7
QuestionsOpenLast book you have read?SemistucturedWhat is you nationality?UkrainianRussianOther_______________Structured Mark your attitude towards political party
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Questions

Open
Last book you have read?
Semistuctured
What is you nationality?
Ukrainian
Russian
Other_______________
Structured
Mark your attitude towards political party X on the scale
Where 1 is very positive – 7 is very negative
1 2 3 4 5 6 7


Слайд 8
How to formulate questions?Whether everyone would be able to understand question and answer?Whether everyone
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How to formulate questions?

Whether everyone would be able to understand question and answer?

Whether everyone would be able to understand question same way?

Whether everyone would be willing to answer the question?


Слайд 9
Length of the questionnairePriceTimeNumber of non-responseQuality of answers
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Length of the questionnaire

Price
Time
Number of non-response
Quality of answers


Слайд 10
Field workWe can not change questions during the fieldworkBig number of non-responsesPossible unpleasant experience
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Field work

We can not change questions during the fieldwork
Big number of non-responses
Possible unpleasant experience


Слайд 11
Qualitative research
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Qualitative research



Слайд 12
DefinitionQualitative research is an interpretative approach concerned with understanding the meanings which people attach
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Definition

Qualitative research is an interpretative approach concerned with understanding the meanings which people attach to phenomena (actions, decisions, beliefs, values etc.) within their social worlds. (J.Ritchie & J.Lewis: 2003)
Qualitative research is usually interested in three sings: social routines, their conditions, and the subjective experiences of those, who take part in them. (Carspecken & Cordeiro, 1995)



Слайд 13
Important featuresAims are directed at providing in-depth and interpreted understanding of the social world
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Important features

Aims are directed at providing in-depth and interpreted understanding of the social world of research participants
Importance of participants’ frames of reference
Volume and richness of qualitative data; data are very detailed, information rich and extensive
Output tends to focus on the interpretation of social meaning through mapping and “re-presenting” the social world of research participants.


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In-depth interview
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In-depth interview


Слайд 15
In-depth interview: definitionForm of conversation with a purpose (~1,5-2 hours). Provides an opportunity for
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In-depth interview: definition

Form of conversation with a purpose (~1,5-2 hours).
Provides an opportunity for detailed investigation of people’s personal perspectives, for in-depth understanding of the personal context within which the research phenomena are located, and for VERY DETAILED SUBJECT COVERAGE.


Слайд 16
In-depth interview: typesStructured – scenario of an interview is based on a detailed list
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In-depth interview: types

Structured – scenario of an interview is based on a detailed list of content mapping questions

(-) researcher is imposing his/her understanding of social phenomena on interviewee
(+) easy to compare
(+) relatively easy to conduct


Слайд 17
In-depth interview: typesSemistructured – scenario of an interview is based on broadly defined thematic
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In-depth interview: types

Semistructured – scenario of an interview is based on broadly defined thematic lines, no specific questions are defined
(“childhood”, “education”, “work”, “family”)

(-) more difficult to compare big number of interviews
(-) more difficult for unskilled interviewers
(+) allows a lot of flexibility, gives more “voice” to narrator


Слайд 18
In-depth interview: typesUnstructured – 3 stages. I stage – no questions with an exception
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In-depth interview: types

Unstructured – 3 stages.
I stage – no questions with an exception of an opening one (Tell me the story of our life…)
II stage – only narrative questions are allowed (You told that …,)
III stage – other questions. Limited number of prepared questions of any character are allowed.


Слайд 19
In-depth interview: types(-) difficult to compare big number of interviews(-) even more difficult to
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In-depth interview: types

(-) difficult to compare big number of interviews
(-) even more difficult to conduct for unskilled interviewers
(+) allows a lot of flexibility, gives more “voice” to narrator
(+) this type of interview gives us much deeper understanding of what is really important, what really matters to our respondents


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Focus group discussion
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Focus group discussion


Слайд 21
Focus group discussion: definitionFGD – involves several (6-10) participants brought together to discuss the
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Focus group discussion: definition

FGD – involves several (6-10) participants brought together to discuss the research topic as a group. Provides an opportunity for direct and explicit discussion of differences as it emerges in the group.

We study more opinions, but in comparison to an in-depth interview less questions can be asked


Слайд 22
Observation
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Observation


Слайд 23
Participant observationParticipant observation – researcher joins the constituent study population or its organizational or
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Participant observation

Participant observation – researcher joins the constituent study population or its organizational or community setting to record actions, interactions and events that occur.
(+) we can study and experience social phenomena in their natural setting
(-) time-consuming, rises many ethical issues


Слайд 24
ObservationObservation – offers opportunity to record and analyze behavior and interactions as they occur,
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Observation

Observation – offers opportunity to record and analyze behavior and interactions as they occur, although not as a member of the study population.

Autoethnography - “ ‘figural anthropology’ of the self” (Lionnet, 1991), “generative autobiography” (Alexander, 2000).


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Textual analysis
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Textual analysis


Слайд 26
Textual analysis: typesConversational analysis involves a detailed examination of “talk interactions” to determine how
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Textual analysis: types

Conversational analysis involves a detailed examination of “talk interactions” to determine how conversation is constructed and enacted. The aim is to investigate social intercourse, as it occurs in natural settings, is “an attempt to describe peoples methods for producing orderly social interaction” (Silverman, 2001)


Слайд 27
Textual analysis: typesDiscourse analysis is “concerned with texts as social practices”. It alerts us
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Textual analysis: types

Discourse analysis is “concerned with texts as social practices”.
It alerts us to the intimate connections between meaning, power and knowledge (Potter & Wetherell, 1987).


Слайд 28
Textual analysis: typesContent analysis “claims to offer an “objective”, “systematic” and “quantitative” analysis of
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Textual analysis: types

Content analysis “claims to offer an “objective”, “systematic” and “quantitative” analysis of documentary content” (Ball, 1992). It allows to examine the major elements or categories present in, and communicated by certain texts as well as to compare frequencies of those categories.


Слайд 29
Content-analysisHowever, content analysis does not allow the possibility for a researcher to uncover variability
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Content-analysis

However, content analysis does not allow the possibility for a researcher to uncover variability in the construction of different texts, to compare it and to assess the functions this variation is framing.
Nor does it take into account motives for the reproduction of a specific theme or/and context in which these themes were reproduced. It also fragments and decontextualizes data.


Слайд 30
Sampling
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Sampling


Слайд 31
SamplingQualitative research uses non-probability sampling, where units are deliberately selected to reflect particular features
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Sampling

Qualitative research uses non-probability sampling, where units are deliberately selected to reflect particular features of or groups within the sampled population.


Слайд 32
? Regions
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? Regions


Слайд 33
Thank you for your attention!Questions, comments?
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Thank you for your attention!



Questions, comments?