Презентация на тему Branding

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2. What is branding?Branding is "modern cultural language of
3. History of brandingBranding was actively applied in the
4. Branding — is the main task of
5. Brand creation & Brand advance
6. Development of a brandIn most cases development of
7. Branding tools: Creation of a product concept
8. Branding tools: Creation of an advertising concept
9. Branding tools: Creation of marketing communications
10. What is brandbook? Brandbook is the
11. StructureElements of brandbook:Detailed description of the logotypeAll cores
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What is branding?Branding is "modern cultural language of the modern society basing on the market relations"Branding is the main way of differentiation of products and the instrument of advance of the goods on the market

History of brandingBranding was actively applied in the Middle Ages when shop handicraftsmen

Branding — is the main task of any large company

Branding tools: Creation of a product concept Creation of a product conception

Branding tools: Creation of an advertising concept An advertising concept

Branding tools: Creation of marketing communications Marketing communications mean the

What is brandbook? Brandbook is the integral, intracorporate edition focused on employees

StructureElements of brandbook:Detailed description of the logotypeAll cores and firm complementary colors.Every possible

Слайды презентации

Слайд 2 What is branding?
Branding is "modern cultural language of the

modern society basing on the market relations"
Branding is the main way

of differentiation of products and the instrument of advance of the goods on the market

Слайд 3 History of branding
Branding was actively applied in the Middle

Ages when shop handicraftsmen marked the goods with special

brand

In early history of the United States of brand were often used for cattle identification

The real blossoming of idea of branding fell on the second half of the twentieth century

Слайд 4 Branding — is the main task of any

large company
Creation and advance of a

brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

Слайд 5 Brand creation & Brand advance

Слайд 6 Development of a brand
In most cases development of a

brand it not only branding of a new label in

the market, but also change of an existing brand, that is rebranding

Rebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change

Слайд 7 Branding tools: Creation of a product concept
Creation of

Branding tools: Creation of a product concept Creation of a product

a product conception means the development of new models

of goods and services

Слайд 8 Branding tools: Creation of an advertising concept

An advertising concept - the basis of the

idea of branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.

Outdoor signs

Light box

Media space for magazines and newspapers

Catalogue

Слайд 9 Branding tools: Creation of marketing communications

Marketing communications mean the process of transfer of information

about the target audience products

Strategic and tactical purchases of mass-media

Media planning

Negotiations with owners of the mass-media

Слайд 10 What is brandbook?
Brandbook is the integral,

intracorporate edition focused on employees of the company
Brandbook — the

official description of essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers