Презентация на тему к уроку английского языка The importance of the national press

which is an indication of the comparative weakness of

regional identity in
Britain.

Nearly 80% of all households buy a copy of one of the main national papers every day.

There are more than eighty local and regional daily papers; but the total circulation of all of them together is much less than the combined circulation of the national 'dailies'.

The only non-national papers with significant circulations are published in the evenings, when they do not compete with the national papers, which always appear in the mornings.

so on that day the
dominance of the national press

is absolute .

The 'Sunday papers' are so-called because that is the only day on which they appear. Some of them are sisters of a daily (published by the same company) but employing separate editors and journalists.

such an important one that, until the laws were

relaxed in the early 1990s,
newsagents were the only shops that were allowed to open on Sundays.

People could not be expected to do without their newspapers for even one day, especially a day when there was more free time to read them.

the national dailies and are thicker. Some of them

have six or more sections making up a total of well over 200 pages.

is the morning 'paper round'. Most newsagents organize these,

and more than half of the country's readers get their morning paper delivered to their door by a teenager who gets up at around half-past five every day in order to earn a bit of extra pocket money.

as belonging to one of two distinct categories. The

'quality papers' , or 'broadsheets‘, cater for the better educated readers.

much larger readership. They contain far less print than

the broadsheets and far more pictures. They use larger headlines and write in a simpler style of English .

and other 'serious' news, the tabloids concentrate on 'human

interest ' stories , which often means sex and scandal!

However, the broadsheets do not completely ignore sex and
scandal or any other aspect of public life.

to sport.

The difference between them is
in the treatment

of the topics they cover, and in which topics are
given the most prominence.

broadsheets and the popular ones tabloids is because they

are different shapes. The broadsheets are twice as large as the tabloids.

intelligent papers should need highly-developed skills of paper-folding! But

it certainly seems to be the rule.

In 1989 a new paper was published, the Sunday Correspondent , advertising itself as the country's first 'quality tabloid ' . It closed after one year.

newspapers reflects the fact that British political parties are

essentially parliamentary organizations.
Although different papers have differing political outlooks, none of the large newspapers is an organ of a political party.

Many are often obviously in favour of the policies of this or that party (and even more obviously against the policies of another party), but none of them would ever use 'we' or ' us' to refer to a certain party.

All of them are in the business first and

foremost to make money.

Their primary concern is to sell as many copies as possible and to attract as much advertising as possible . They normally put selling copies ahead of political integrity. The abrupt turnabout in the stance of the Scottish edition of the Sun in early 1991 is a good example.

It had previously, along with the Conservative party which it normally supports, vigorously opposed any idea of Scottish independence or home rule; but
when it saw the opinion polls in early 1991 (and bearing in mind its comparatively low sales in Scotland), it decided to change its mind completely.

small number of extremely large multinational companies. This fact

helps to explain two notable features.

One of these is its freedom from interference from government influence, which is virtually absolute. The press is so powerful in this respect that it is sometimes referred to as ' the
fourth estate' (the other three being the Commons, the Lords and the monarch). This freedom is ensured because there is a general
feeling in the country that 'freedom of speech ' is a basic constitutional
right.