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Презентация на тему к уроку английского языка The importance of the national press

Newspaper publication is dominated by the national press, which is an indication of the comparative weakness of regional identity inBritain.Nearly 80% of all households buy a copy of one of the main national papers every day.There
The importance of the national pressThe two types of national newspaperПодготовила: Кузнецова К.В. 4 англ Б Newspaper publication is dominated by the national press, which is an indication Most local papers do not appear on Sundays, so on that day The morning newspaper is a British household institution; such an important one The Sunday papers sell slightly more copies than the national dailies and Another indication of the importance of Each of the national papers can be characterized as belonging to one The 'popular papers', or 'tabloids', sell to a much larger readership. They While the broadsheets devote much space to politics and other 'serious' news, Both types of paper devoteequal amounts of attention to sport. The difference The reason that the quality newspapers are called broadsheets and the popular It is a mystery why, in Britain, reading intelligent papers should need The characteristics of the national press: politics The way politics is presented in the national newspapers reflects the fact What counts for the newspaper publishers is business. All of them are The British press is controlled by a rather small number of extremely A striking example of the importance of freedom of speech occurred during
Слайды презентации

Слайд 1 The importance of the national press
The two types of national

newspaper

Подготовила: Кузнецова К.В. 4 англ Б
The importance of the national pressThe two types of national newspaperПодготовила: Кузнецова К.В. 4 англ Б


Слайд 2 Newspaper publication is dominated by the national press, which is

an indication of the comparative weakness of regional identity in
Britain.

Nearly 80% of all households buy a copy of one of the main national papers every day.

There are more than eighty local and regional daily papers; but the total circulation of all of them together is much less than the combined circulation of the national 'dailies'.

The only non-national papers with significant circulations are published in the evenings, when they do not compete with the national papers, which always appear in the mornings.
Newspaper publication is dominated by the national press, which is an


Слайд 3 Most local papers do not appear on Sundays, so on

that day the
dominance of the national press is absolute .

The 'Sunday papers' are so-called because that is the only day on which they appear. Some of them are sisters of a daily (published by the same company) but employing separate editors and journalists.
Most local papers do not appear on Sundays, so on that

Слайд 4 The morning newspaper is a British household institution; such an

important one that, until the laws were relaxed in the early 1990s,
newsagents were the only shops that were allowed to open on Sundays.

People could not be expected to do without their newspapers for even one day, especially a day when there was more free time to read them.
The morning newspaper is a British household institution; such an important

Слайд 5 The Sunday papers sell slightly more copies than the national

dailies and are thicker. Some of them have six or more sections making up a total of well over 200 pages.
The Sunday papers sell slightly more copies than the national dailies

Слайд 6 Another indication of the importance of "the papers" is the

morning 'paper round'. Most newsagents organize these, and more than half of the country's readers get their morning paper delivered to their door by a teenager who gets up at around half-past five every day in order to earn a bit of extra pocket money.
Another indication of the importance of

Слайд 7 Each of the national papers can be characterized as belonging

to one of two distinct categories. The 'quality papers' , or 'broadsheets‘, cater for the better educated readers.
Each of the national papers can be characterized as belonging to

Слайд 8 The 'popular papers', or 'tabloids', sell to a much larger

readership. They contain far less print than the broadsheets and far more pictures. They use larger headlines and write in a simpler style of English .
The 'popular papers', or 'tabloids', sell to a much larger readership.

Слайд 9 While the broadsheets devote much space to politics and other

'serious' news, the tabloids concentrate on 'human interest ' stories , which often means sex and scandal!

However, the broadsheets do not completely ignore sex and
scandal or any other aspect of public life.
While the broadsheets devote much space to politics and other 'serious'

Слайд 10 Both types of paper devote
equal amounts of attention to sport.



The difference between them is
in the treatment of the topics they cover, and in which topics are
given the most prominence.
Both types of paper devoteequal amounts of attention to sport. The

Слайд 11 The reason that the quality newspapers are called broadsheets and

the popular ones tabloids is because they are different shapes. The broadsheets are twice as large as the tabloids.
The reason that the quality newspapers are called broadsheets and the

Слайд 12 It is a mystery why, in Britain, reading intelligent papers

should need highly-developed skills of paper-folding! But it certainly seems to be the rule.

In 1989 a new paper was published, the Sunday Correspondent , advertising itself as the country's first 'quality tabloid ' . It closed after one year.
It is a mystery why, in Britain, reading intelligent papers should

Слайд 13 The characteristics of the national press: politics

The characteristics of the national press: politics

Слайд 14 The way politics is presented in the national newspapers reflects

the fact that British political parties are essentially parliamentary organizations.
Although different papers have differing political outlooks, none of the large newspapers is an organ of a political party.

Many are often obviously in favour of the policies of this or that party (and even more obviously against the policies of another party), but none of them would ever use 'we' or ' us' to refer to a certain party.
The way politics is presented in the national newspapers reflects the

Слайд 15 What counts for the newspaper publishers is business. All of

them are in the business first and foremost to make money.

Their primary concern is to sell as many copies as possible and to attract as much advertising as possible . They normally put selling copies ahead of political integrity. The abrupt turnabout in the stance of the Scottish edition of the Sun in early 1991 is a good example.

It had previously, along with the Conservative party which it normally supports, vigorously opposed any idea of Scottish independence or home rule; but
when it saw the opinion polls in early 1991 (and bearing in mind its comparatively low sales in Scotland), it decided to change its mind completely.
What counts for the newspaper publishers is business. All of them

Слайд 16 The British press is controlled by a rather small number

of extremely large multinational companies. This fact helps to explain two notable features.

One of these is its freedom from interference from government influence, which is virtually absolute. The press is so powerful in this respect that it is sometimes referred to as ' the
fourth estate' (the other three being the Commons, the Lords and the monarch). This freedom is ensured because there is a general
feeling in the country that 'freedom of speech ' is a basic constitutional
right.
The British press is controlled by a rather small number of

Слайд 17 A striking example of the importance of freedom of speech

occurred during the Second World War.
During this time, the country had a coalition government of Conservative and Labour politicians, so that there was really no opposition in Parliament at all.

At one time, the cabinet wanted to use a special wartime regulation to temporarily ban the Daily Mirror, which had been consistently
critical of the government.
The Labour party , which until then had
been completely loyal to the government, immediately demanded a debate on the matter, and the other national papers, although they disagreed with the opinions of the Mirror, all leapt to its defence and opposed the ban.
The government was forced to back down and the Mirror continued to appear throughout the war.
A striking example of the importance of freedom of speech occurred
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